How We Built a $200K Cleaning Business in Just 4 Months in the USA 🧼💰

In the bustling landscape of the USA, a seemingly ordinary cleaning business transformed into a remarkable success story, generating over $200,000 in revenue in just four short months. Was it sheer luck? While luck played a role, the core of our journey was swift action, finding the right direction, and the diligent accumulation of clients. Today, I’m excited to share some actionable and replicable entrepreneurial insights that led to our achievement.

1️⃣ Spotting Opportunity: Entering the Market Through “Information Gaps”

The story begins with our discovery of the demand for “high-end cleaning services.” My partner, based in Los Angeles, realized that many Chinese families sought deep cleaning and customized cleaning services. This need was particularly evident post-new home delivery, as well as for regular maintenance of shops and business districts. Traditional American cleaning companies offered basic services with middling results at elevated prices. Armed with this information, we envisioned a venture that could provide more refined, tailored high-end cleaning services to meet this gap in the market.

2️⃣ Quick Action: Testing the Waters and Building Reputation

Once we set our direction, we wasted no time in taking action. We aimed to create differentiated services by offering an “eco-friendly cleaning solution + customer customization.” We priced our offerings about 20% higher than traditional cleaners but delivered comprehensive, detailed services, promoting the concept of “spending for peace of mind.”

Our primary promotional strategy involved sharing notes on various platforms. We emphasized messages like “Must-Have Eco-Friendly Deep Cleaning Services for Expecting Families.” Moreover, we advertised within Chinese forums, community WeChat groups, and collaborated with local businesses, supermarkets, and schools to boost outreach. Among these channels, the highest conversion rate came from WeChat. During the testing month, we secured 12 orders, and many customers subsequently recommended our services to their friends.

3️⃣ Breaking Through Bottlenecks: Accumulating Customers and Standardizing Services

As our order volume grew, we recognized several critical points along the way. First and foremost, customer testimonials became our best marketing tool. After every job, we encouraged customers to write reviews on WeChat, which helped us organically build our reputation.

With the first batch of seed customers, our business saw a steady flow of repeat clients and referrals. By the end of the third month, our order volume had tripled, and total revenue exceeded $100,000!

4️⃣ Addressing Customer Pain Points: Expanding Services

Moving into our fourth month, we discovered some clients had needs extending into other areas, like minor home repairs (e.g., changing light bulbs, basic plumbing). We also noticed a demand for home organization. Consequently, we added a “cleaning + minor repairs + organization” all-in-one service package, which allowed us to charge higher fees—clients were more than willing to invest in this comprehensive service.

This maneuver escalated our average transaction value from $200 to over $500! We witnessed increased repurchase rates from our satisfied clientele.

Many believe that starting a business requires groundbreaking ideas that disrupt the market. However, if you can pinpoint a small need and perfect your approach, that can be more than enough to succeed.

Conclusion

Making money in business is simple: identify a market pain point, solve it, continuously optimize, and scale up. The goal of $200,000 in four months may sound unreal, but every milestone was achieved through tangible actions taken throughout the process. There’s so much potential out there for those willing to take action! #OverseasChineseEntrepreneurship #NorthAmericanLife #CanadianChinese #AmericanChinese