From Corporate Climb to Crafting Success: Justine and Adrian’s Inspiring Journey

As Justine Tiu reflects on her career, she recalls the moment she was promoted to management at Google. What should have been a pinnacle in her professional life turned out to be a deep valley instead. As a UX Director, she found herself overwhelmed with endless meetings and documentation, while her husband Adrian, one of Wall Street’s youngest trading directors, often worked late into the night. Beneath the surface of their seemingly glamorous lives was a deteriorating quality of life and a worsening mental state. 🌪️

The Turning Point

In 2018, this couple, who could be considered “life winners,” made a monumental decision to walk away from their high-paying jobs, which had a combined annual salary of $400,000, in a bid to reclaim their lives. They embarked on several entrepreneurial ventures, but unfortunately, all of them failed. As their savings dwindled, they had no choice but to move back in with their parents. Just when they were on the verge of giving up, they decided to make one last attempt with just $200—teaching others the art of crochet. 🧶

A Surprising Success

This leap into the world of crafting shocked many who saw it as a step down. Yet, contrary to expectations, this venture turned out to be a phenomenal success. Five years later, what started as a personal healing journey has blossomed into a brand generating an impressive annual income of $7 million. They have not only rekindled the joy of learning for over 250,000 individuals but have also secured licensing agreements with top brands like Harry Potter and Hello Kitty, making them one of Amazon’s most popular crafting brands. 🎉

Lessons Learned

The remarkable transformation of Justine and Adrian serves as a vital reminder of the power of resilience and creativity. They took a step back from the corporate rat race to pursue something that brought them joy—and in doing so, they created a future far richer than before. Their story speaks to anyone feeling trapped in their career: there is always a path to success that aligns with your passions. 💪

Conclusion

Justine and Adrian’s journey exemplifies that success does not always align with conventional roles and that embracing your true interests can lead to unprecedented opportunities. Instead of being defined by titles and salaries, they have carved a niche that resonates deeply with countless others, proving that the most unexpected paths can lead to extraordinary outcomes. 🚀