Unlocking Opportunities in the USA: The Costco Advantage for Entrepreneurs

Among various retail industries in the USA, I hold a deep admiration for Costco’s business model. It’s a dream of mine to get my brand into Costco, and today, I want to share what it takes to achieve that.

Becoming a Leading Local Brand

First and foremost, you need to be a top regional brand with robust overall sales. Your reputation matters significantly; it’s crucial to maintain an excellent standing on food delivery and social media platforms. For instance, our brand has proudly been awarded the title of the best milk tea shop in Long Island for five consecutive years.

Meeting Store Requirements

In addition to brand reputation, you must also meet their store count criteria. Having a consistent and positive presence on platforms like Yelp and Google is essential, and ensuring your store operations are stable is paramount. Lastly, you should commit to ongoing contributions to the community. Since day one, I have prioritized maintaining good relationships with all the local communities.

Strategic Decision to Enter Costco

When I opened my first store, my goal was to get our products into Costco. I realized that with Costco’s massive foot traffic, it made more sense to enter their realm rather than spend exorbitant amounts on advertising. This not only demonstrates our brand’s quality and excellence to consumers but also offers us organic traffic that significantly benefits our sales.

Ongoing Negotiations with Costco

Currently, we are negotiating the details for a partnership on canned beverages with Costco. This process is not easy, but having achieved numerous seemingly impossible goals, I am determined to make this happen.

The USA: A Fertile Ground for Entrepreneurs

I genuinely believe the USA offers fertile ground for entrepreneurs. The absence of complex social networks means that as long as you execute your tasks well and contribute positively to society, you will succeed. We actively participate in various community initiatives, and as an Asian business, we have faced some stereotypes. After years of hard work, we have finally carved out our niche in this land.

Future Goals and Expansion Plans

This year, my goal is to successfully introduce our products into Costco locations affiliated with Sysco and expand into other regions as well. Being a local brand gives us a unique advantage, as we deeply understand the local market. This year, we will accelerate the increase of our store numbers in Florida, so feel free to visit our official website to get in touch!

I hope my journey inspires and instills confidence in fellow aspiring entrepreneurs in the USA. 💪 #Costco #Entrepreneurship #USA #BusinessJourney